Elite Fitness published an article today discussing the implications of Liberty Media’s acquisition of a controlling stake in Bodybuilding.com:
Many people have already heard that the world’s largest bodybuilding company, bodybuilding.com, sold a huge controlling stake to Liberty Media, parent of QVC, for $100 million dollars. However, what some people don’t know is that there are those who are panicking for various reasons and some even believe that the sale could cause the sport of bodybuilding to die off!
I was one of the people panicking about the implications for professional bodybuilding. When there are changes in ownership, particular when a closely held private company is acquired by a publicly traded conglomerate, there are often changes in strategy and management.
So, within hours of the January 7, 2008 acquisition announcement, I contacted Ryan DeLuca, the CEO and founder of Bodybuilding.com to clear the air. DeLuca granted me an interview (which was published on Muscletime) the same day. Ryan assured me that the Bodybuilding.com strategy included increased involvement in the sport of pro bodybuilding:
[Bodybuilding.com’s involvement in pro bodybuilding] will continue to increase. We are 100% dedicated to giving back and helping the sport of bodybuilding to grow and prosper. If anything, this deal will only help us with that mission!
In spite of Ryan DeLuca’s refutations of changes in strategy as I confirmed in my Muscletime interview, Elite Fitness points out how the rumors persisted.
Strewn across Internet sites and forum boards are claims that bodybuilding.com must remove anything even remotely controversial from their site as part of the deal. That means anything to do with steroids and other hardcore bodybuilding topics must be axed in order to suit Liberty Media.
The change in the Bodybuilding.com forums that fueled many of the rumors was the relocation of the “steroid forum” to a sub-forum of the “IFBB section.”
When asked of any changes he had noticed on the site, Hawryliw said, “The biggest change I have seen was the steroid section being moved to the IFBB section. They claim it was to help to keep “noobs” (beginning users) from asking stupid questions. We all know the real reason was to take the steroid section off the front page to avoid any negative light. Ironically, steroids were prohibited from being talked about in the IFBB section before. Now, steroids are a sub-section.”
This was noticed several weeks ago by Anthony Roberts (a few days in advance of the acquisition announcement by Liberty Media).
But there is a big difference between censorship (deletion) and a reorganization of the forums of a message board. Elite Fitness further confirmed that Liberty Media has not asked Bodybuilding.com to delete controversial steroid content from their forums.
And he told me what is really going on with the issue of controversial material being moved or removed due to the Liberty Media deal mentioning, “This is not true. They have not asked us to remove anything or change anything on our site. Of course, with more national media watching what we are doing than ever before, we have to be extra careful with what we do or say so we don’t end up on Dateline.”
Unfortunately, it is not raining steroids, but at least the sky is not falling.
Federal authorities have shifted significant resources to investigation of steroid trafficking within the United States and internationally. Given the prevalence of steroid use in professional bodybuilding, many observers felt it was only a matter of time before the federal investigations reached the sport of bodybuilding. When David Jacobs was arrested in May 2007 on steroid distribution charges, there was a great deal of anxiety within the sport; Jacobs had close ties with various professional bodybuilders and national level bodybuilding competitors in the State of Texas. The collective anxiety increased through November 2007 when court records revealed Jacobs had entered a plea agreement with federal prosecutors.
Sources close to the investigation have told MESO-Rx that, in spite of Jacobs close ties to the sports, bodybuilders were never the targets of the investigation.
Individuals who have worked with the assistant U.S. attorney Samuel Cantrell in the United States District Court (Eastern District of Texas) paint a picture of a young, fair and open-minded prosecutor who is very good at his job with a 93% conviction rate. We are told Cantrell is primarily concerned with disrupting the supply chain of anabolic steroids to (1) professional athletes who use them to gain an unfair advantage in sports competitions where performance enhancing drugs are explicitly prohibited, and (2) teenagers whose use may adversely affect their health during a critical developmental period.
Independent sources tell us that federal prosecutors in the Eastern District of Texas could care less about bodybuilding. Cantrell purportedly does not display a moralistic condemnation of steroid use in bodybuilding; he is of the opinion that anabolic steroid use is an overt part of the sport which has no explicit proscription of the use of performance enhancing drugs by any of its competitors at the novice, amateur or professional levels. It’s obvious that everyone in pro bodybuilding uses them.
Individuals in Cantrell’s office have even expressed admiration at the dedication and determination exhibited by bodybuilders. While they do not see steroid use in bodybuilding as morally “bad”, but make no mistake that they believe the illicit use, sale and distribution is “wrong” simply because it is against the law.
Even in the case of David Jacobs where the defendant had obvious ties to various competitive bodybuilders, a source familiar with his case files informs us that Jacobs was only asked about two pro bodybuilders and only because of the extensive photographic and videographic evidence linking Jacobs to Branch Warren and Art Atwood.
According to one source, Branch Warren was never investigated after Jacobs denied Warren ever had any involvement. Furthermore, federal investigators had no evidence to suggest Warren was ever involved in the distribution of anabolic steroids. Friends of Branch Warren confirm his adamant stand against involvement in steroid distribution.
On the other hand, federal prosecutors had two years of detailed records, including photographs and video surveillance documenting a relationship between David Jacobs and Art Atwood; the same source tells us that Jacobs basically only confirmed the evidence detailing the Jacobs-Atwood relationship.
The damage to the sport of bodybuilding will be limited since bodybuilding is not the apparent target of the Texas steroid investigations.
IFBB Pro Bodybuilder Hidetada Yamagishi recently had all felony steroid possession and distribution charges against him dismissed; he pleaded guilty to only a misdemeanor count of possession of Viagra without a prescription. Nonetheless, this was enough to result in the revocation of his O-1 travel visa granted to foreign athletes who have extraordinary ability and have received international acclaim and recognition in their respective sport. As a result, he was taken into federal custody and placed in the Federal Correctional Institute at San Pedro, California.
Yamagishi retained immigration attorney Ms. Montserrat Miller, Esq. from the law firm Greenberg Traurig. Hide was given the option of remaining incarcerated while he fought the revocation of his O-1 visa or he could voluntarily return to Japan. Upon the advice of Ms. Miller, Hidetada Yamagishi chose the latter option.
When Hide returns to Japan, he will be faced with decisions on how to proceed with his bodybuilding career as it involves travel to the United States. Flexonline outlines his options:
Now, Yamagishi must choose whether he wants to fight the revocation of his visa from Japan or apply for re-entry to the United States. IF he chooses to contest the revocation and loses, Yamagishi faces a five-year ban where he will not, under any circumstances, be allowed to enter the United States. However, if Yamagishi elects to apply for a re-entry visa and is approved, it is likely that he would be allowed back in the country within the next few months.
Muscular Development first reported rumors of Lee Priest’s suicide attempt. Now, they have determined that there is no truth to the rumors. It was at worst a tasteless publicity stunt.
Dave Palumbo reports on Muscular Development website that Pro Bodybuilder Lee Priest [created rumor of] made suicide attempt yesterday. Lee Priest was purportedly found unconscious after cutting his wrists; he was taken to a hospital in Arizona for medical treatment and subsequently institutionalized in the psychiatric ward of the hospital.
Ron Nelson Brady, Jr. is accused of attempting to hire an undercover police detective posing as a hitman to kill three witnesses testifying against Pro Bodybuilder Craig Titus. Brady was described in court as a bizarrely obsessed fan of professoinal bodybuilder Craig Titus; muscle hero worship was cited as the motive behind his participation in the assassination plot that prosecution witnesses in the Titus-Ryan murder trial.
Craig Titus and wife IFBB Pro Fitness competitor Kelly Ryan were charged with murder, third degree arson and attempting to avoid prosecution in the homicide of Melissa James. The bodybuilding couple has been incarcerated since their arrest in December 2005. Craig Titus and Kelly Ryan are set to go to trial on June 2, 2008.
Arnold Schwarzenegger and Sylvester Stallone were competitive rivals as box office muscle action heroes during the 1980s. But now Arnold and Sly are apparently good friends. According to Stallone, their friendship has flourished recently:
After he became governor, we started to build this relationship. We’d go to this place called Cafe Rome and smoke cigars, then they banned smoking, so the governor and I were in an alley stealing a few puffs talking about how to balance the budget. Now we meet every Saturday.
Schwarzenegger is even a fan of Sly’s movies nowadays. Arnold took his two sons on a flight to Las Vegas Los Angeles last week for the box office premiere of Sylvester Stallone’s latest movie, Rambo.
I’m certain that Arnold’s friendship with Sly will be criticized since Stallone has become the most high profile celebrity advocate for the use of growth hormone and testosterone in age management medicine during his recent promotional tour for Rambo.
Arnold has long faced criticism of his association with pro bodybuilding via the Arnold Classic because of the rampant anabolic steroid use in the sport. It’s good to hear Arnold is not turning his back on friends and the sport of bodybuilding simply due to political pressure!
Allan Donnelly of Flex Magazine reports that IFBB Pro Bodybuilder Hidetada Yamagishi’s preliminary court date on steroid possession and steroid distribution charges has been rescheduled to February 6, 2008. Hide was said to have “missed” the bus transporting him to his originally scheduled hearing on January 23, 2008; when he did arrive, Los Angelese Superior Court was unable to provide a court-appointed Japanese translator. So, the judge rescheduled the hearing two weeks later. Meanwhile, Hidetada returns to jail to continue to wait for his day in court.
It seems to be that it was the State’s responsible to deliver Hide to court on time and, when that was not possible, at least be able to provide a Japanese translator. Rescheduling the court date to almost two weeks later due to State incompetence doesn’t seem very fair to Hide.
There have been unsubstantiated rumors of a steroid bust involving Art Atwood for several months. David Jacobs, known by bodybuilding fans as Branch Warren’s training partner, was rumored to be a steroid dealer turned police informant who sold 100 vials of counterfeit steroids to Art Atwood in early May 2007. However, court documents revealed that Art Atwood was never arrested, charged or convicted of any type of anabolic steroid possession, steroid distribution or steroid conspiracy charge(s). Technically, Art Atwood was never “busted” for buying/selling steroids.
Today, the New York Times confirmed that IFBB Pro Bodybuilder Art Atwood bought 100 vials of counterfeit anabolic steroids from an unnamed police informant back on May 7, 2007. Atwood was arrested moments later, not on a steroids violation, but for a minor traffic violation. Clearly, police could have arrested and charged Art Atwood on a felony steroid possession or distribution charge, but they did not. We now know why…
Three days later on May 10, 2007, a grand jury indicted David Jacobs on three counts of “conspiracy to possess with intent to distribute anabolic steroids” and and one count of “unlawful user of a controlled substance in possession of a firearm.”
In November 2007, it was publicly revealed that David Jacobs would only receive probation as part of a plea agreement; in exchange, he told the media he would fully cooperate with federal authorities and release the names of professional athletes to which he sold anabolic steroids.
Today, the New York Times revealed that Art Atwood also made a deal with Assistant U.S. Attorney Samuel Cantrell in which he would completely avoid jail time; in exchange the feds have his full cooperation. The feds enlisted both Art Atwood and David Jacobs to help them with Operation Raw Deal. But the New York Times was unable to uncover the final target of the multi-state investigation.
It is unclear whether or not Art Atwood will ever be charged with a crime. But Art Atwood and David Jacobs are still cooperating in an ongoing federal investigation meaning customers who bought anabolic steroids from them could still face criminal prosecution.
The New York Times articles provides an interesting insight into “steroid prosecution methods and goals.”
Could you imagine a pharmaceutical company (whose top-selling drugs are anabolic steroids) becoming the title sponsor of a professional bodybuilding contest? What is Unimed, whose top selling drug products are Anadrol-50 (oxymetholone) and AndroGel (testosterone), sponsored the Mr. Olympia Bodybuilding contest resulting in the “Unimed Pharmaceuticals IFBB Mr. Olympia Bodybuilding Championships”?!! Or how about Savient, whose top-selling drug product is Oxandrin (oxandrolone), sponsoring the Arnold Classic resulting in the Savient Pharmaceuticals IFBB Arnold Schwarzenegger Classic Bodybuilding Championships?!! Observers would comment on the irony given that professional bodybuilding is practically synonymous with the use of anabolic steroids.
Interestingly, in the sport of professional cycling, such an unlikely sponsorship has been taking place since 2006 when the biotechnology company Amgen became the title sponsor of professional cycling’s Amgen Tour of California. One prominent cycling commentator called it the “death of irony.” You see, Amgen’s most successful product to date is Epogen (recombinant erythropoietin); it’s second best-selling drug is a long-acting version of Epogen called Aranesp (darbepoietin). Epogen is the most notorious performance-enhancing drug in cycling; Epogen is to professional cycling what anabolic steroids are to professional bodybuilding!
If the controversial title sponsorship was not enough, Tour of California organizers accidentally forgot to drug test riders for Epogen during the inaugural 2006 Amgen Tour of California. They tested for all other banned drugs but simply forgot to test for Epogen!
And why is Amgen spending $35 million sponsorship over a 5-year commitment on professional cycling? Is it because professional cyclist represent proof of the miraculous performance-enhancing effects of their products? Not exactly. Amgen’s scientific director Dr. Steven Elliott explains:
Our opportunity is to educate cyclists that there is an appropriate way to use a drug, and doping in sport is not it… Our medicines were made because we want to treat grievous illnesses. They’re not for enhancing performance in sport.
I think the sport of professional bodybuilding could use a $35 million infusion by a giant pharmaceutical company who manufacturers anabolic steroids and/or human growth hormone who could use the sponsorship as an opportunity to promote the therapeutic benefits of anabolic steroids and other performance-enhancing drugs.
But then again, along with the Amgen sponsorship of the Tour of California came pressure to expand anti-doping testing and improve anti-doping procedures.
The upcoming 2008 Amgen Tour of California cycling road race will adopt the most comprehensive anti-doping protocol in cycling history it was announced by Andrew Messick, president, AEG Sports, presenter of the race, at a press conference today.
This is something that professional bodybuilding probably does not want.
