Muscletime reports that Bodybuilding.com was acquired by Liberty Media Corporation. The purchase price for a controlling stake in the company is reportedly 100 million dollars:

We do not know how the acquisition by Liberty Media will affect the sport of professional bodybuilding. Bodybuilding.com has been a major sponsor of bodybuilding contest nationwide and instrumental to the popularity of the sport especially in recent years with the free webcasts of major IFBB Pro bodybuilding competitions. We nor do we know at this point if Liberty Media will retain the same executive team that has been responsibly for Bodybuilding.com’s meteoric rise! The DeLuca Family has successfully built this business as one of the fast growing companies in the United States. Ryan DeLuca has been the chief executive officer (CEO) since the beginning and family patriarch Russ DeLuca has been the treasurer (and regularly attending and participating in most IFBB Pro events).

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